In order to increase the overall knowledge and understanding about desertification, its causes, effects and possible solutions and that something can be done against it the Coping with Desertification Project initiates a 2 years’ Awareness raising Campaign on “The 10 Insights about desertification”. 

Initially the Campaign started in Khovd aimag with the potential to be transformed into model that can be later extended to national level Campaign. At this point relevant tools and channels have been elaborated and are being used. Today upon the request from the Ministry of Nature, Environment and Toursim the Campaign will be implemented countrywide. Due to this relevant studies are planned for 2012. 

Successful implementation of the campaign will bring fundamental changes in people’s perception that desertification is not just dunes or a bulk of sand but it hides behind many socio-economic aspects, which do not evade people’s livelihoods.

Summary of baseline study about people's perception about desertification (Khovd aimag case).